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If you’ve worked in the HAIR industry for a while, you’re aware that there are numerous hair brands. They all promise to provide high-quality hair wigs and to help you get your ideal look every day. Only by searching “human hair extensions” on Google will you get TONS of results as well as an equal number of hair suppliers. However, many of these sellers do not keep their promises.
Foxy Locks is one of those online stores for hair extensions that are generally not that well known. This is why I only discovered them accidentally. As someone who often reviews various hair extension e-retailers, Foxy Locks seemed to be a good candidate.
I. About Foxy Locks
Foxy Locks is a UK-based hair extensions e-commerce store that was established in 2009. From what the online reviews suggested, they have come a long way since then in terms of the quality of the hair extensions and customer service, etc.
Foxy Locks also has a YouTube channel as well as profiles on various social media platforms such as Instagram and Facebook. The YouTube channel has about half a million subscribers! The YouTube channel basically consists of various hair tutorials which are all quite cool. All of these tutorials showcase the company’s hair extensions.
On top of this, they also have a substantial number of followers on their social media profiles, which are all quite active. In other words, Foxy Locks has a fairly solid online presence. Seeing this apparent popularity of Foxy Locks, I was actually quite surprised that I hadn’t heard about them before.
II. Foxy Locks: A Detailed Analysis Review
PRODUCT RANGE
In terms of product range, Foxy Locks is rather limited. They only offer one type of hair extension, i.e. clip-in hair extensions. In the future, they will launch other hair extensions besides Clip-in hair extensions. Apart from this they also have a small variety of accessories on offer too. The clip-in hair extensions are available in 4 different lengths and thicknesses. In terms of color selection too, I found Foxy Locks to be lacking severely. They have very few shades available. In fact, even the standard colors like the blonde shades #613 and #60 were not available.
WEBSITE
Foxy Locks’s website was quite simple. The initial impression was that the website looked just okay but nothing remarkable or noteworthy. In terms of the general aesthetics of the website, and its user-friendliness and responsiveness, I found Foxy Locks’ website to be a step below what I had seen on other websites I have reviewed. The mobile version of their website was even worse than the desktop version.
When it comes to hair extensions, it is important for the customer to be sure about the color that they are about to purchase. For this, the customer needs plenty of good pictures of each product. However, in Foxy Locks, I only saw 2 pictures per color which is not enough to make a sound decision, in my opinion. On the positive side though, the product descriptions provided on the website were quite thorough and well-written. They contained a lot of information about the products, the payment and pricing, the shipping details, and the return policy. In other words, you can find all the information you need on one page without having to scour the whole website or refer to the FAQ section.
HAIR QUALITY REVIEW
So now, let’s move on to the most important part of the review. The hair quality of the hair extensions from Foxy Locks.
1. Hair Texture and Appearance
My first impression of the hair extensions after unboxing them was that they were really shiny and soft. On top of that, the color of the dye was smooth and uniform. In other words, I was quite impressed with the dye job. The hair coloring was done well and there weren’t any white or orange strands in the entire set. In terms of the quality of the hair used, I was quite satisfied with that too. The hair felt smooth, healthy, and soft. It was obviously real human hair and that too of good quality.
The superior quality of the hair used in the hair extensions from Foxy Locks was also apparent in their resistance to heat. The hair extensions handled the heat pretty well. There was no burning smell or any melting strands. This showed that not only was the hair of good quality, but they were purely human hair.
Hair Volume and Thickness
The next thing I noticed was the thickness of the hair. Foxy Locks scored well here too. The thickness of the hair extensions was just perfect. They weren’t too heavy that it would become uncomfortable to wear and neither were they too thin to provide the volume a full set of hair extensions should provide. On top of this, the thickness distribution and the top-to-the-bottom ratio of the thickness were also well on point. The hair extensions are divided into 8 wefts so that you can adjust them as needed and the amount of hair on each weft is ideal. And the top to bottom ratio means that once you have the hair extensions installed, the overall thickness of your hair would gently taper down in a very natural and gradual way.
3. Hair Shedding
Anyone who uses hair extensions would have noticed a common problem with them, namely that of shedding hair. After just using the hair extensions once or twice, they start to shed some of the hair. In worst-case scenarios, this means that very soon you will find that the hair extensions don’t provide as much volume as they did before. Even with the Foxy Locks hair extensions, I did notice some shedding. However, it wasn’t too much. I would say there was an average amount of shedding.
4. Hair Tangling
Another common issue with hair extensions is that they tend to get tangled up quite easily. However, the degree of tangling varies a lot from company to company. With Foxy Locks, there was some tangling, but fortunately not too much. Foxy Locks uses very good quality hair for their hair extensions. This along with the way the hair extensions are designed ensures that users have a smooth experience with them. Of course, it is important to keep in mind that even the best hair extensions, no matter what the quality, require a great hair care routine.
III. Foxy Locks: Online Review
A general practice I do before trying out any hair extensions’ e-commerce store is to check out the online reviews about the company. I found plenty of reviews for Foxy Locks on both Instagram and YouTube. However, it was quite apparent that many of these had been sponsored by the company. Almost all of the YouTube and Instagram influencers that had reviewed Foxy Hair were also offering exclusive discounts or coupon codes for Foxy Hair that included their name or their social media handles. Of course, Foxy Locks isn’t the only retailer to do so. Many other hair extension companies such as Luxy Hair, Bellami, or Glam Seamless also have a similar marketing strategy.
Apart from this I also found a few positive reviews for Foxy Locks on Trustpilot and some negative reviews on Hairextensionsreview and Makeup Alley’s website. All in all, I found a mixed opinion about the company in the many reviews I came across.
Here are some reviews on Trustpilot:
Here are some reviews on Hairextensionsreview:
IV. Conclusion
Overall, I think that Foxy Locks performed quite well. I was very happy with the quality of the hair extensions, and I am hopeful that this quality will remain once I have used the hair extensions for a bit longer. The company’s website needed some work, but that too wasn’t a complete deal breaker. As they are based in the UK, so it is a highly suitable option for those in the UK to purchase hair extensions. Others will obviously need to pay duty fees. I am confident when I say that Foxy Locks offer good hair quality and are definitely worth the price!
